Advertising in Life in Salford

Life in Salford - Issue 58

Life in Salford is a full colour, 16 page, A4 sized publication, which is distributed quarterly by Royal Mail to every home and business in Salford. In addition to these 110,000 addresses, a further 2,500 copies are circulated through local supermarkets and petrol stations and the council's own distribution network of libraries, leisure centres, museums and other city venues.

Current research and customer feedback indicates there is a considerable demand both inside and outside the council for use of this publication as an effective communications medium. It is also proving useful and popular with residents.

Key benefits for advertisers

Life in Salford reaches over 110,000 Salford residents and businesses, with additional reach to visitors to the city through its circulation in petrol stations, museums and public buildings
Only publication in the city with over 96% hit rate
Distributed quarterly therefore it has a long shelf life
Higher editorial ratio to advertising therefore advertisements will have high impact
Advertisements are positioned in prime locations; such as the outside back cover
Life in Salford is circulated extensively within the council and as many employees live outside the Salford boundaries, there is potential to reach audiences elsewhere in Greater Manchester
Life in Salford is a free publication
Ongoing and extensive marketing campaign and promotion of the publication
Life is published in colour throughout, making it eye-catching with immediate impact
Life is aimed at all target groups with specific features for different groups
A rotating editorial calendar gives direction and structure to the publication and allows the advertiser to choose the most appropriate issue in which to advertise. Previous themed editions have focused on topics such as environmental issues, community safety and A-Zs of council services
Copywriting assistance is available