Advertising in Life
LIFE IN Salford is a full colour, 16 page, A4 sized publication, which is distributed bi-monthly by Royal Mail to every home and business in Salford. In addition to these 98,000 addresses, a further 5,000 copies are circulated through local supermarkets and petrol stations and the council’s own distribution network of libraries, leisure centres, museums and other city venues.
Current research and customer feedback indicates there is a considerable demand both inside and outside the council for use of this publication as an effective communications medium. It is also proving useful and popular with residents.
Key benefits for advertisers
LIFE IN Salford reaches 103,000 Salford residents and businesses, with additional reach to visitors to the city through its circulation in petrol stations, museums and public buildings
Only publication in the city with over 96% hit rate
Distributed bi-monthly therefore it has a long shelf life.
Higher editorial ratio to advertising therefore advertisements will have high impact.
Advertisements are positioned in prime locations; such as the outside back cover.
LIFE IN Salford is circulated extensively within the council and as many employees live outside the Salford boundaries, there is potential to reach audiences elsewhere in Greater Manchester.
LIFE IN Salford is a free publication.
On-going and extensive marketing campaign and promotion of the publication.
LIFE is published in colour throughout, making it eye-catching with immediate impact.
LIFE is aimed at all target groups with specific features for different groups.
A rotating editorial calendar gives direction and structure to the publication and allows the advertiser to choose the most appropriate issue in which to advertise, Previous themed editions have focused on topics such as environmental issues, community safety and A-Zs of council services.
Copy writing assistance is available.
Editorial copy and advertisements will be subject to the approval of the editorial board.
For further information or to place an advert, please call Rose Arnold on 0161 793 2639 or rose.arnold@salford.gov.uk
This page was last updated on 26 March 2008
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