Salford City Council's web content publishing guidelines

These standards are MANDATORY for Salford City Council divisions, directorates, business units (and collaborative projects where the city council is the majority funder or partner), and recommended for Salford school websites.

This website was named Accessibility in Focus winner - Charitable organisation.

The citation for www.salford.gov.uk said:
"Salford City Council have created a simple, accessible and usable website making surfing their site a breeze."

These pages are intended as a resource for officers of Salford City Council - anyone planning, writing or maintaining web pages, whether from a managerial or technical viewpoint - but they may also be of use and/or interest to other organisations.

Our website is the public face of Salford City Council on the web. When producing information to appear on the website we must ensure we are providing a high quality, professional and reliable information resource for local people.

Publishing content in a consistent format and style goes a long way to achieving that goal.

These guidelines cover:

  1. Web page planning - so you've decided you want some web pages. Here are some tips on points to consider.
  2. Corporate website design - ensuring that we present a unified image of the city council online.
  3. Marketing your web pages - make the website an integral part of your communications planning. UPDATED
  4. Quality control - how we strive to ensure quality content online for the general public (includes links to relevant legislation).
  5. Domain name policy - the city council operates a single domain name policy for web pages.
  6. Sponsorship and advertising - what you can (and can't) do relating to sponsorship of web pages.
  7. Usability and accessibility standards - our website is designed to be used and accessed by all sectors of the community. These pages tell you why - and how.
  8. Hints & tips for authors - tips on writing style, grammar, signatures on documents and web pages, avoiding "aren't we wonderful?" pages, use of the council's logo, Data Protection Act considerations, how pages are published to the live website, applying metadata.
  9. Schools websites - the key features of a safe school website.

This is not an exhaustive list. The standards will be added to over time and all content authors are expected to ensure that they maintain an awareness of the applicable standards for web publishing on salford.gov.uk.

I want to do something and I'm not sure whether it is permitted. What should I do?

Contact the web team for guidance - email webmaster@salford.gov.uk or telephone 0161-793 2958.

Standards last updated 8 August 2007

This page was last updated on 29 February 2008

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