Use of pictures, logos and other images
Keep the use of graphics to a minimum. Avoid the use of pointless graphics which provide no relevance to the information on the page. If you do use graphics within your pages you must follow these standards.
Image size and download times
Large graphics will causes pages to download very slowly. You might not notice the difference at work but if you try to view such pages from home, the story might be completely different. The total size of all graphics within a single web page must not exceed 30kb.
Image quality and types
Clipart of any description is not permitted on the web site. Any use of clipart will be removed from your web pages.
- Animated graphics are not permitted on the web site.
- If you do use graphics, always choose a crisp clear image.
Alternative text and images containing "useful information"
You must always use alternative text to briefly describe images. If you do not enter alternative text, Obtree will add a red border to your images and warn you that this has been omitted.
Alternative text enables web users with a visual impairment to make sense of the image portrayed on the web page.
Using assistive technologies the content of the image is described via the alternative text. Thus it is important to make the alternative text sensible and descriptive - it simply isn't sufficient to say "image". Pass your mouse over the image displayed on this page for an example of good practice in using alternative text.
Graphs and charts can be produced in graphic format but the information the graphic contains must also be provided in text format in order that people with a visual impairment are not disadvantaged.
Consent for pictures of children and young adults
Generally, it is essential that proper consent has been sought and obtained for all pictures which might be used by the city council. Special considerations apply when you take photographs of children and young people which might be used on the internet. This applies to all children and young people but you should be especially sensitive in the case of children with special educational needs.
Our logo is the city council’s identity mark and is a registered trademark, and is available in two versions, magenta and black..
Guidelines exist to ensure that the logo is correct correctly. These cover:
- the use of colour
- clear area around the logo
- incorrect usage
If you want a Salford City Council logo for any purpose you will need to request a copy from the council's Creative Services team.
If you just need the corporate logo specifications you can download a copy of the corporate logo guidelines below.
Downloadable documents
- Consent form for photographs of children (Microsoft Word format, 25kb)
- Consent form for photographs of adults (Microsoft Word format, 25kb)
- Corporate logo guidelines (Adobe PDF format, 325kb)
If you are unable to view documents of these types, our downloads page provides links to viewing software.
This page was last updated on 29 September 2008
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