Is the price right?
Some useful pointers
The retailer can charge what he likes for goods, there are no price controls and in fact the law does not allow prices to be fixed.
The goods for sale are called 'invitations to treat' and the seller doesn't have to sell them to you. That means that if they have made a mistake with a price they can withdraw the item from sale.
You cannot insist that a trader sells you goods at the price marked.
Things like RRP (recommended retail price) and MRRP (manufacturer's recommended retail price), are suggested prices or guidelines for the shop. The price the goods are sold at can be different.
It is illegal to sell goods for more than the price they are marked up at unless it is a genuine mistake and the shop operates good systems of checking its prices.
Goods don't have to be priced individually as long as a price is clearly displayed.
'Sale' goods must be genuine reductions, and have been sold at a higher price previously.
Restaurants, pubs and cafes serving food must display a price list. It must also state whether a service charge is included. Pubs must have a price list for drinks.
Garages must show the price of petrol per litre at the pumps.
All sales to consumers as opposed to businesses must include VAT in the price.
If the price alters from the date you ordered the goods you pay the price agreed on. This also applies if the price goes down.
This page was last updated on 24 October 2007
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