Previous campaigns

   

'I Believe in Little Green Men' Sept 2005

Aliens landed in Salford to protest about the number of earthlings needlessly killed and injured on our roads and to encourage people to use pedestrian crossings. They carried placards and handed out wristbands to the shoppers of Eccles, Swinton and Walkden.

Little Green Men

'In Town Without My Car Sept 2005

Children at Lewis Street Primary School helped the Road Safety Unit to promote the European "In Town Without My Car" day. They played traditional street games and painted a 10-foot Lowry picture. The painting shows a typical Salford street bustling with activity from an era before cars dominated the streets.

Pupils at Lewis Street Primary School with their BIG Lowry Painting

'Lost Soles- Speed Kills' Sept 2005

One thousand pairs of shoes were laid out in Albert Square to represent the number of people killed and seriously injured in collisions on the roads of Greater Manchester in 2004. Excessive or inappropriate speed is a major contributory factor in many of these collisions. 94 people were killed in the roads of Greater Manchester in 2004.

Lost Soles Campaign Launch

'The Children's Traffic Club'. Launch April 2005

The road safety unit are pleased to introduce the Children's Traffic Club. The free bookclub will help to get the road safety message over to young children in areas of Salford with higher child pedestrian casualties. The Mayor of Salford Stan Witkowski helped to launch the book club at Winton Library and commented "This is an excellent project as it makes youngsters and their parents aware of the hazards and dangers on our roads. Children's Traffic Club can only help reduce road casualties and that's got to be a good thing for our city."

For more information and how to join the Children's Traffic Club.

Mayor Cutting Traffic Club Cake

'Stop Means Stop'. March 2005

This campaign was launched following a number of incidents of "drive-throughs" where drivers have ignored the school crossing patrol.

Drivers are reminded that it is illegal to ignore the lollipop sign and to do so not only endangers the lives of the patrol but of all the children who are crossing the road.

Stop Means Stop Campaign

'Belt up on the school run.' November 2004

Parents on the school run were targeted as part of the latest seat belt awareness campaign following observations made outside Salford schools. It was discovered that almost 50% of cars had at least one person not wearing a seat belt.

The "Inform and Warn" stage of the campaign (featured on BBC Northwest) will be followed up by an enforcement campaign by police and traffic wardens.

Belt up on the school run

'Commit it to Memory' launch 2004

Albert Square Manchester -14th Sept 2004

This year's campaign centred around a dramatic car crash reconstruction. The harrowing scene featured injured 'victims' being cut out of a crashed car by Greater Manchester fire service and ambulance crews. A police helicopter also hovered overhead to add to the reality and drama of the event.

2004 'Commit It To Memory' Launch

'Commit it to Memory' - Crashes are no Accident

The campaign is centred on the fact that human error is a causation factor in 95% of all road crashes.
The main causes in most collisions are:

  • Inappropriate speed
  • Driving under the influence of drink/drugs
  • Inattention
  • Failure to judge another person's speed
  • Looked but did not see
  • Failed to look
Crashes are no accident

'Slow Down in Residential Areas'

Most crashes involving pedestrians, particularly children, happen on residential side roads near to their home when running from in front, behind and between parked cars.

We ask all drivers to be aware that children are not easy to see on streets which are heavily parked, and that children often act impulsively. By slowing your speed to 20mph you will increase your chance of reacting to a child running out and reduce the chance of a collision

Slow down in residential areas

Test your memory- Do you remember these old road safety Public Information films from the 1970's?

This page was last updated on 09 March 2006

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