MediaCity/Quayside Regeneration Framework

An ambitious vision for the future development of MediaCity and Quayside shaping the future delivery at the heart of Salford Quays.

This regeneration framework which has now been adopted by Salford City Council, spans 23.30 hectares, outlines plans including 3,000 new homes, more business opportunities across circa 75,000 sq metres as well as access to employment, retail, leisure and recreation.

Building on the Salford Quays 2030 Vision this framework outlines four key aspirations for the area:

• creating a vibrant and convenient town centre offering
• developing more commercial office space
• delivering high quality and affordable homes within attractively landscaped neighbourhoods
• enhancing the current waterfront and public realm areas while creating new green spaces.

The proposed regeneration project will stretch from MediaCity’s current footprint doubling its size including the area around Quayside and will be defined by four distinct quarters each characterised by a specific purpose.

The Media Quarter includes the current cluster of creative, tech and digital companies positioned around the main Piazza and along the Manchester Ship Canal.

The Waterfront and Gateway zone will maximise MediaCity and Quayside’s unique waterfront setting. As the historic gateway to the site, new flexible structures and pavilions are proposed to enable the space to be activated in all weathers. Proposals also include a new pedestrian link bridge from MediaCity to The Lowry and Quayside as well as plans to activate North Bay.

The Living Hub presents a new opportunity for the destination featuring new, highly sustainable homes, businesses and convenience retail. This zone will incorporate striking architecture, leafy boulevards and tranquil courtyards.

The Culture and Community Hub centred in and around Quayside and The Lowry Arts Centre is the vibrant cultural, leisure and retail heart of the destination which residents and visitors from across the region can access and enjoy.

Between October and November 2023, a six week consultation on the framework was held online, inviting anyone to comment on the document. During that period, the council received responses with 74% of responses supporting the approach.

The framework was adopted (March 2024) by the council and will form a material consideration when future planning applications are received for the area.

This page was last updated on 26 March 2024