'I Believe in Little Green Men'

Aliens landed in Salford to protest about the number of earthlings needlessly killed and injured on our roads and to encourage people to use pedestrian crossings. They carried placards and handed out wristbands to the shoppers of Eccles, Swinton and Walkden.

'In Town Without My Car'

Children at Lewis Street Primary School helped the Road Safety Unit to promote the European "In Town Without My Car" day. They played traditional street games and painted a ten foot Lowry picture. The painting shows a typical Salford street bustling with activity from an era before cars dominated the streets.

'Lost Soles - Speed Kills'

One thousand pairs of shoes were laid out in Albert Square to represent the number of people killed and seriously injured in collisions on the roads of Greater Manchester in 2004. Excessive or inappropriate speed is a major contributory factor in many of these collisions. 94 people were killed in the roads of Greater Manchester in 2004.

'The Children's Traffic Club' launch

The road safety unit are pleased to introduce the Children's Traffic Club. The free bookclub will help to get the road safety message over to young children in areas of Salford with higher child pedestrian casualties. The Mayor of Salford Stan Witkowski helped to launch the book club at Winton Library and commented "This is an excellent project as it makes youngsters and their parents aware of the hazards and dangers on our roads. Children's Traffic Club can only help reduce road casualties and that's got to be a good thing for our city."

'Stop Means Stop'

This campaign was launched following a number of incidents of "drive-throughs" where drivers have ignored the school crossing patrol.

Drivers are reminded that it is illegal to ignore the lollipop sign and to do so not only endangers the lives of the patrol but of all the children who are crossing the road.

'Belt up on the school run'

Parents on the school run were targeted as part of the latest seat belt awareness campaign following observations made outside Salford schools. It was discovered that almost 50% of cars had at least one person not wearing a seat belt.

The "Inform and Warn" stage of the campaign (featured on BBC Northwest) was followed up by an enforcement campaign by police and traffic wardens.

'Commit it to Memory' launch

Albert Square Manchester - 14 September 2004

This campaign centred around a dramatic car crash reconstruction. The harrowing scene featured injured 'victims' being cut out of a crashed car by Greater Manchester fire service and ambulance crews. A police helicopter also hovered overhead to add to the reality and drama of the event.

'Commit it to Memory' - Crashes are no Accident

The campaign centred on the fact that human error is a causation factor in 95% of all road crashes. The main causes in most collisions are:

• Inappropriate speed
• Driving under the influence of drink/drugs
• Inattention
• Failure to judge another person's speed
• Looked but did not see
• Failed to look

'Slow Down in Residential Areas'

Most crashes involving pedestrians, particularly children, happen on residential side roads near to their home when running from in front, behind and between parked cars.

We ask all drivers to be aware that children are not easy to see on streets which are heavily parked, and that children often act impulsively. By slowing your speed to 20mph you will increase your chance of reacting to a child running out and reduce the chance of a collision.