Why have a corporate website design?

An organisation can help control its image by presenting itself and its activities in a consistent way. This means making sure there are clear links in the way printed and electronic communications look.

A consistent corporate image applied to a website helps the user navigate the site and lends credibility to the origin and reliability of the information published. Importantly for any website it provides a consistent and professional image.

Our website is the public face of Salford City Council on the internet.  When producing information to appear within the site we must ensure that we are providing high quality, professional and reliable service to the public. By following the corporate web standards and the council's visual identity, usability and accessibility standards we are also ensuring that we are achieving our goals as defined in the city council's community plan.

Web content needs to be published so that it achieves a consistent appearance across the whole site, which is in turned linked to the way that printed products and other communications, such as advertising, appear. This might include using images, logos and typefaces in similar ways, where appropriate.

This page was last updated on 3 October 2009