Salford Civic Centre in Swinton hosting a summer event on the lawns

Swinton is a strong, established and stable family-orientated area which is on the up.

Economically, employment in the area is substantial, and is spread across a range of sectors. The town is the administrative centre for the city council, and its established industrial areas are home to a number of companies serving local markets. Swinton provides good connectivity to major centres of employment and, comparatively within Salford, local schools perform at the top end. Swinton also has a number of fantastic greenspaces and parks that make this a highly sought-after area.

The town is part of the Swinton and Pendlebury neighbourhood area with its own dedicated Neighbourhood Management team.

A vision for Swinton’s future

Salford’s town centres are important to the city’s future. They provide employment for local people, retail and leisure opportunities, homes, a sense of community, and a place for local people to interact. However, it is well known that town centres are changing and that they need to adapt and reposition themselves so that they can thrive and meet the needs of the local communities.

Despite Swinton’s many strengths, it faces similar challenges to other towns. The shopping centre and other buildings in the town centre are dated and in need of investment. Demand for local housing has grown by 23% in the last five years, but there is a lack of high-quality family and affordable housing in the right locations in the area.

Swinton is home to the city’s Civic Centre, and the council is committed to the area continuing to be the heart of Salford’s democratic function. In support of that, the city council has been reviewing future working practices and its property requirements, with a view to shaping and modernising its delivery model. There is also huge potential for the council to use land and properties it owns around that area and beyond, some of which was bought with regeneration in mind, to make a real difference to Swinton.

Salford City Council appointed placemaking specialists Thinkingplace to develop a distinctive vision for Swinton. From November 2021 through to March 2022, Thinkingplace engaged with a wide range of local community stakeholders to help guide the area’s future development in an inclusive way.

Contributions were received from over 550 people including local residents, businesses, schools, young people, community groups and other stakeholders. Thinkingplace are currently working on shaping those thoughts and ideas into a shared vision for Swinton, as well as identifying opportunities to strengthen community involvement in the longer-term development of the town.

Once complete, the Swinton Vision will be widely publicised and shared. It will help to market the area to attract funding and investment, to help make it a better place to live, create jobs, and support existing businesses in the area.

Look out for further information in the coming weeks and months.

This page was last updated on 14 March 2022

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