Billboard development

Salford City Council has been working with a number of advertising developers to develop high quality advertising sites across the city.

The council was delighted to work in partnership with JC Decaux to develop the Salford Arch, a purpose built digital structure spanning the Regent Road roundabout at the terminus of the M602.

Spencer Berwin, managing director - sales at JC Decaux, said: "The Salford Arch is a fantastic addition to our newly formed The Gateways - a network of premium 'welcome' sites strategically positioned along main city routes that reiterate JC Decaux's strong digital out of home offering across the UK."

Salford have established a concession register (framework) for developing outdoor advertising opportunities across the city and work with a number of out of home developers including JC Decaux UK Ltd, Clear Channel UK Ltd, Primesight Ltd and Peel Advertising. If you would like to be considered for inclusion, please email

Billboard concession agreement, 1 August 2014 to 31 July 2018 (four years)

Salford City Council is looking for partners who can develop and manage large format advertising within the city. This arrangement will be based on a concession agreement and all the successful companies will be provided with the opportunity to develop advertising initiatives within Salford. For clarity, this arrangement will only apply to billboard development, bridge advertising, wraps and special displays.

A number of other local authorities have been included within the Official Journal of the European Union (OJEU), which will enable them to access the concession if they so wish. It needs to be noted that a direct approach to these authorities would not be welcomed, any enquiries should be directed through to

The current advertising framework has been in operation since May 2011 and will be replaced by a concessions agreement which will operate for a maximum of four years, from 1 August 2014.

Salford City Council and the other named authorities have an exclusive license for the development of billboards on council land. Under existing council license agreements developers have the right to develop the estate but the development of new sites will be open to all advertising developers who qualify for admission on to the concessions operators list.

The development of large format advertising is not exclusive to one developer, the council will work with all the developers who have been successfully appointed to the concession operators list.

The council is keen to encourage outdoor developers to work with the council where opportunities exist to develop innovative advertising displays, the council has a procactive approach to the development of outdoor advertising displays and has established a pre-application process to support this work.

Successful developers on the concession will be encouraged to submit advertising proposals to Salford City Council and if approved a license agreement will be provided for that particular site. Where the council has identified an advertising opportunity all the developers on the concession will be approached and asked to submit a proposal which will be evaluated using set criteria.

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