Awarding billboard sites
Under this arrangement only the outdoor developers on the approved list can approach the council with advertising proposals on council land and the council will determine (by using the pre-set criteria outlined below), whether this proposal can be progressed as proposed or whether a 'mini-competition' will be required.
Pre-set criteria
- The rental value offered for the site is deemed acceptable by the council and approved through the council Delegated Decision Notice (DDN) process.
- An assurance that the advertising consent is submitted within three months of the award, subject to a lease or license arrangement being put in place.
- An assurance that the build will proceed within six months of the grant of advertising consent, subject to a lease or license arrangement being put in place.
- That planning advertising consent will be supported by the council’s planning team.
- The quality and design of the site is approved by the council, through the structural design and check process.
- That airtime is offered on all digital screens to support the council's social value agenda.
Where the council has identified opportunities for new outdoor displays, the outdoor developers appointed to the approved list will be approached and offered the opportunity to submit an offer:
Mini competition
- The rental value offered for the site is the highest rental offer received during the mini competition process and that the rental value is approved through the council Delegated Decision Notice (DDN) process.
- The quality and design of the site is approved by the council.
- An assurance that the advertising consent is submitted within three months of the award, subject to a lease or license arrangement being put in place.
- An assurance that the build will proceed within six months of the grant of advertising consent, subject to a lease or license arrangement being put in place.
- That planning advertising consent will be supported by the council’s planning team.
- That airtime is offered on digital screens to support the council's social value agenda.
- The quality and design of the site is approved by the council, through the structural design and check process.
Further details for the award criteria, dependent of the site, are provided when undertaking a mini competition for a particular site.
Health and safety
- The developer will be required to have completed the health and safety questions specified in Schedule 4 before inclusion on the approved list.
- The developer will supply a detailed safety plan as part of the highway consent process to ensure that the advertising structure will be built and maintained in accordance with Highway, traffic and health and safety legislation. This plan will be approved by the local authority before any onsite work commences.
- A design and check process will be undertaken by the council’s representative, at the developer’s cost, (fee to be agreed within the heads of terms) to ensure that the structure is safe to be installed on council land or on the adopted highway.
- The developer will be responsible for procuring and maintaining a suitable energy source for the advert structure.