Supporting information

Awarding billboard sites

Under the flexible procurement process, the approved companies can approach the council with advertising opportunities on council land and the council will determine, by using pre-set criteria, whether this can be progressed. If the council believes that the rent offered or the quality suggested is not acceptable to the council then the opportunity will be offered to companies through a mini competition process. In this case only companies registered on the concession will be approached.

The contractor will be responsible for working with the council's representative, to obtain the appropriate planning and highway consents, and will be responsible for all of the associated fees. However, a pre-application process has been established within the council and the contractor will be advised whether the planning advertising consent for a particular location is likely to be supported.

Pre-set criteria:

  • The rental value offered for the site is deemed acceptable by the council
  • The quality and design of the site is approved by the council
  • An assurance that the planning advertising consent is submitted within three months of the award, subject to a signed legal agreement being in place
  • An assurance that the build will proceed within six months of the grant of advertising consent, subject to a signed legal agreement being in place
  • That planning advertising consent will be supported by the council's planning team

Where the council has identified opportunities for new outdoor displays the companies on the concession will be approached and offered the opportunity to submit an offer.

Mini competition:

  • The company that offers the best rental value for the site
  • The quality and design of the site is approved by the council
  • An assurance that the advertising consent is submitted within three months of the award, subject to a signed legal agreement being in place
  • An assurance that the build will proceed within six months of the grant of advertising consent, subject to a signed legal agreement being in place
  • That planning advertising consent will be supported by the council's planning team

Further details for the award criteria, dependent of the site, are given when undertaking the mini-competition for individual sites.

Exclusions

Please note that this concession agreement does not replace any existing contracts that have been established to deliver advertising or sponsorship within the city or other local authorities, these may include the following:

  • Provision of six sheet free standing units/bus shelters within the boundaries of the borough or city
  • Provision of roundabout and boundary signs within the city
  • Provision of the bridge banners over the highway
  • Provision of street lighting column banner advertising

Health and safety

The company will be required to have completed the health and safety questions specified in the qualification questionnaire before inclusion on the concession operator list.

The company will supply a detailed safety plan as part of the advertising consent process to ensure that the advertising structure will be built and maintained in accordance with highway, traffic and health and safety legislation. This plan will be approved by the authority before any onsite work commences.

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