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Between 2019 and 2023 in Greater Manchester, driver impairment was the main cause of 514 road traffic collisions, resulting in 851 casualties.
Of these, more than a quarter (28%) of people involved died or suffered serious injuries.
On behalf of Greater Manchester, Safer Roads have developed a campaign that reminds the public that there is no safe level of drinking or drug use if you are going to be driving, and that it is better to have none for the road.
Don't drink and drug drive campaign toolkit (PDF, 455kb)
The 'Last Steps' campaign aims to reduce the number of pedestrians harmed on the Greater Manchester’s roads by urging drivers to take extra care on the roads and look carefully for pedestrians crossing the road as the nights become darker.
This toolkit provides social media resources that can be used to promote Safer Roads Greater Manchester’s innovative ‘Your Car Can’t Say No’ campaign.
This campaign highlights that there is no safe level of drinking or drug use if you are going to be driving, and that getting behind the wheel while under the influence means there is an increased likelihood of being in a collision which can have serious – and potentially fatal – consequences.
Your Car Can't Say No campaign toolkit
In partnership with TfGM, Nationwide Cycling Academy (NCA) deliver Safe Urban Driving (SUD) courses to support drivers to feel equipped sharing the road safely with vulnerable road users. This toolkit provides resources to promote this training opportunity across your channels.